Because of a various media library and no monetary barrier to entry, Tubi has emerged because the streamer of alternative amongst a brand new era of content material customers. Now, the Fox-owned FAST service seeks to increase its purple reign over that prized demographic by giving a leg-up to a brand new era of content material creators.
Enter Stubios, an unique initiative that grants Tubi’s younger viewers an enormous say in producing the unique long-form content material they’ll wish to stream. Launching at present, Stubios invitations rising creatives to use to be Stubiorunners and take these all-important first steps towards making their first characteristic movie or docuseries a actuality on a big-time streaming platform.
In the meantime, Tubi watchers will be part of their journey by signing up for a free Stubios account and registering their opinions about numerous features of the manufacturing—be it the solid or the primary trailer—because it takes form. They’ll additionally present the ultimate say for whether or not every Stubiorunner will get a second chunk on the proverbial Hollywood apple.
Tubi, a former NewFronts presenter recognized for reaching new audiences, will intently monitor fan engagement and viewership numbers. As soon as a sure threshold is reached, the creator’s sophomore venture will get an computerized greenlight.
“Basically, we’re passing the digital camera to anybody who has a narrative to inform, and we’re placing the greenlight energy into the palms of the viewers,” Tubi CMO Nicole Parlapiano instructed ADWEEK. “We’re describing Stubios as a fan-fueled studio that’s additionally a platform for aspiring filmmakers and their followers.”
Freshman class
Since that is Stubios’ pilot season, Tubi is piloting this system with three out of the 4 inaugural Stubiorunners already chosen. One member of the 2024 freshman class is Girl London, a Bronx-born rapper whose freestyles recurrently go viral on-line. She’s pitching a docuseries that takes followers contained in the recording studio as she places collectively her first album.
Tubi plans to launch particulars in regards to the different two pre-selected Stubiorunners later this month and is protecting the fourth and last spot open for a “wild card” candidate to emerge from the applying course of. However the platform already is aware of the type of creator it desires to highlight.
