Are you contemplating investing in video advertising to enhance your on-line model presence? Wish to discover ways to construct a YouTube e-mail checklist to draw extra individuals to your movies?
With over 2.49 billion month-to-month lively customers, or 47% of web customers throughout the globe, YouTube is the world’s second largest search engine, subsequent solely to Google.
SimilarWeb’s 2024 findings additionally present that YouTube is the second most visited web site after Google.
Within the enterprise area, 90% of entrepreneurs use YouTube, making it probably the most extensively used video advertising platform.
Should you aren’t leveraging YouTube in your content material advertising technique, you’re leaving some huge cash on the desk.
On this information, I’ll share how one can construct a YouTube e-mail checklist to succeed in extra individuals and maximize your advertising potential.
However why deal with rising a listing of e-mail subscribers?
As a result of e-mail is the #1 channel that folks use every day and like for each private {and professional} communication. If you wish to use your YouTube channel to promote your services or products and develop your corporation, you’ll want viewers off of YouTube and onto your e-mail checklist.
If you wish to be taught extra, take a look at our newbie’s information on e-mail advertising to know how e-mail affords the very best return on funding (ROI).
With that mentioned, let’s check out 7 simple methods which you could construct an e-mail checklist on YouTube.
7 Methods to Develop Your YouTube E-mail Record
Listed below are the methods I’ll share that will help you develop your YouTube e-mail checklist:
- Create a Lead Magnet
- Add a Name to Motion (CTA)
- Hyperlink to Your Lead Magnet All over the place
- Add Annotations
- Create Playlists
- Add Playing cards
- Run YouTube Advertisements
1. Create a Lead Magnet
Providing lead magnets is among the finest methods to develop your e-mail checklist shortly and enhance your lead era.
A lead magnet is a invaluable piece of content material that companies supply to potential prospects in trade for his or her e-mail addresses. It may be an book, a template, an infographic, an internet course, or different freebies that folks can obtain out of your web site.
Right here’s an instance of a lead magnet that James Wedmore promotes to his viewers by means of YouTube movies:
Lead magnets are recognized to enhance conversions as a result of individuals don’t give away their e-mail addresses totally free. They want an incentive that they love in trade for his or her e-mail addresses.
In digital advertising, providing content material upgrades is among the handiest varieties of lead magnets. A content material improve is a lead magnet that you simply create particularly for a selected YouTube video.
Let’s take James’s lead magnet for instance. He affords his viewers an opportunity to obtain the long-form, PDF model of ‘8 Steps Gross sales Video Method’ as a lead magnet on his video on the identical matter.
It makes excellent sense for somebody to be considering downloading the longer PDF model after watching James’ full video.
This implies making a lead magnet may be as simple as transcribing an current video right into a PDF format and including extra meat to it.
Need extra concepts for various sorts of lead magnets you may create? Learn our step-by-step tutorial to create a lead magnet from scratch (with examples).
2. Add a Name to Motion (CTA)
After you may have your lead magnet prepared, you’ll have to market it by including a related CTA to your movies.
A CTA is if you ask your viewers to do one thing particular, resembling including a button that asks individuals to ‘Please like this video’ or ‘Subscribe to our channel.’
A CTA is often a button, hyperlink, or message that prompts customers to behave instantly, resembling buying a product, subscribing to a e-newsletter, or signing up for a service.
In our case, you’ll have to particularly ask your viewers to obtain your lead magnet.
Right here’s an instance CTA from one in every of HubSpot Advertising and marketing’s YouTube movies:
Bear in mind to make the CTA message visually distinguished, use action-oriented language, create a way of urgency, and spotlight the advantages to make your CTA efficient.
Wish to discover ways to provide you with killer CTAs? Right here’s our information on tips on how to write nice CTAs with loads of examples so that you can take inspiration from.
3. Hyperlink to Your Lead Magnet All over the place
When you’re assured of including a compelling CTA to your lead magnet, it’s time to market it in every single place throughout your YouTube channel.
For this, you’ll first have to create a touchdown web page in your web site for viewers to entry the lead magnet content material. This can assist you to drive site visitors to your web site whereas letting you seize extra leads.
You don’t must create a flowery touchdown web page to incorporate your lead magnet. Simply embrace the next components to create an ideal touchdown web page:
- Headline
- Subheadline
- Copy
- Picture (or different media property)
- Lead magnet
- Social proof
- CTA
You’ll additionally want so as to add an optin kind on the touchdown web page for individuals to enter their e-mail addresses. For the perfect outcomes, I like to recommend utilizing a 2-step optin kind as a result of it improves the possibilities of conversions.
After getting a touchdown web page with an optin kind, listed below are all of the locations you must embrace the hyperlink to your touchdown web page:
Video Description
That is the obvious place that will get loads of views. Including the hyperlink to the video description improves your possibilities of extra individuals clicking on it and becoming a member of your e-mail checklist.
Bear in mind the instance we noticed earlier from James? Right here’s how the hyperlink to his lead magnet seems in his video description:
Channel Header
The header of your channel web page is a good place to hyperlink to your lead magnet. This might help you exchange new subscribers who land in your channel even when they haven’t seen any of your movies.
Right here’s an instance from Wes McDowell’s YouTube channel:
Notice {that a} hyperlink gained’t be clickable within the header because it’s a picture. It’s only a house so that you can draw individuals’s consideration to what your lead magnet affords.
You may add the clickable hyperlink within the ‘Hyperlinks’ part beneath the ‘About’ part. You may entry the About part proper beneath your YouTube channel’s header which expands if you click on on it:
Professional tip: In case you are an entrepreneur or a vlogger with a number of lead magnets catering to totally different audiences, you may create a common hyperlink and add it right here. Use instruments like Linktree or Linkin Bio to create common hyperlinks.
Group
YouTube has a ‘Group’ tab the place you may submit textual content, pictures (together with GIFs), polls, movies, and hyperlinks to your lead magnets. Right here’s an instance from OptinMonster’s YouTube channel:
It’s a spot so that you can join along with your most engaged viewers. Nevertheless, they don’t essentially must be your channel subscribers to view the posts within the Group.
When you may have a brand new lead magnet revealed in your web site, you may create a submit within the Group asking individuals to obtain it from there.
Right here’s an instance from Kenny Gunderman selling a lead magnet to his YouTube group:
Replies to Feedback
This one requires you to be a bit extra proactive (and cautious) along with your social media presence. To insert the hyperlink to your lead magnet within the replies, you’ll have to hold a tab on the feedback that viewers depart in your movies.
Chances are you’ll not get the chance to take action each time, however typically individuals depart feedback asking you for extra details about a subject lined in your movies. Use this opportunity to answer with a hyperlink to a related lead magnet.
Only a phrase of warning: don’t drop hyperlinks in feedback beneath irrelevant movies that others have posted. It positions you as a spammer and does extra hurt than good.
4. Add Annotations
YouTube Annotations will let you layer textual content, hyperlinks, and hotspots over your video. It’s a YouTube characteristic that turns out to be useful in online marketing.
You may leverage annotations so as to add a hyperlink to your lead magnet with a CTA throughout the video house. You may customise the way in which it seems to make it stand out and get extra clicks.
Right here’s an instance of YouTube annotation from James:
Sadly, YouTube sunsetted its native Annotations characteristic just a few years again. So as to add annotations in your YouTube movies, you’ll have to make use of exterior apps like Speechify’s AI Video Studio, Keylabs, VEED, or Adobe Premiere Professional.
5. Create Playlists
Creating playlists on YouTube means that you can entice the appropriate viewers to the appropriate movies. To viewers, it’s a good way to seek out movies and subjects which can be most related to them.
Right here’s an instance of a YouTube Playlists from Patrick Dang:
Deal with playlists like classes to prepare your movies into totally different subjects. As an example, in case you are a B2B content material creator, you may have totally different playlists for:
The concepts are countless!
As soon as you’ll be able to entice extra guests to your playlists, monitor your analytics knowledge on playlists to know what viewers are most considering. That method, you may create extra related movies and lead magnets that can assist you to develop your e-mail checklist.
6. Add Playing cards
Annotations are a good way so as to add CTA hyperlinks to your movies for desktop viewers. Sadly, with the sunsetting of YouTube Annotations, they don’t work on cellular units as effectively.
The excellent news is, over 63% of all YouTube views come from cellular units. So right here’s an incredible hack to work across the lack of YouTube Annotations on cellular: use YouTube Playing cards.
Playing cards add a field to the higher right-hand nook of your video with a short description:
As soon as a viewer clicks on the cardboard, they’ll see extra details about your hyperlinks. They will click on on the hyperlink to go to your lead magnet web page:
So as to add playing cards to your movies, observe these steps:
- Check in to YouTube Studio.
- From the left menu, choose Content material.
- Click on the video you need to edit.
- From the left menu, choose Editor.
- Choose Information playing cards and choose the cardboard you need to add.
- Click on Save.
You may be taught extra about Playing cards right here.
7. Run YouTube Advertisements
Rising your YouTube e-mail checklist organically takes loads of time and effort. If you wish to obtain outcomes sooner, and you probably have the correct of selling funds, you may take your checklist constructing additional with YouTube Advertisements.
A whole lot of entrepreneurs, bloggers, and podcast hosts use YouTube Advertisements to advertise their content material on YouTube to a wider viewers.
YouTube Advertisements can seem in quite a lot of locations. Listed below are a few of the predominant ones:
Instantly beneath the search outcomes:
As skippable (or non-skippable) in-stream adverts in different movies:
Within the sidebar:
You may goal adverts on YouTube based mostly on age, gender, location, pursuits, or gadget. It’s also possible to use YouTube adverts to remarket your lead magnet to individuals who have visited your web site however didn’t optin.
And the perfect half? YouTube’s algorithm is programmed to point out adverts on its platforms to customers who’re probably to interact with them. This implies your adverts will attain the related viewers and enhance the percentages of them opting to your lead magnet supply.
Able to Develop Your YouTube E-mail Record?
YouTube is a strong channel that will help you enhance model consciousness, develop your viewers, and convert guests into enterprise leads.
If you wish to get probably the most out of your YouTube channel, take a look at the next sources:
Subsequent, it’s your flip. In case you are able to construct an e-mail checklist from YouTube, begin by making a lead magnet.
Hello, I am a author and content material marketer with 10+ years of expertise. Over time, I’ve helped a number of B2B SaaS manufacturers develop their on-line presence and get extra prospects. At OptinMonster, I write about all issues advertising — starting from how-to guides to the best-of instruments that will help you enhance your e-mail advertising, lead era, and web site conversion campaigns.
Disclosure: Our content material is reader-supported. This implies for those who click on on a few of our hyperlinks, then we could earn a fee. We solely advocate merchandise that we imagine will add worth to our readers.
