Apple actually didn’t “crush” it
The advert: Apple’s current iPad Professional business “Crush!” depicted a hydraulic press slowly destroying numerous artistic instruments, reminiscent of musical devices, paint cans, and sculptures. Apple’s intent was clear—all the things you are able to do with these things, it’s also possible to do with the iPad Professional.
The controversy: The advert sparked discontent throughout the artistic group. Many viewers discovered the advert unsettling and interpreted it as a reinforcement of the present concern amongst creatives of an Orwellian future the place AI overtakes human creativity.
“The destruction of the human experience. Courtesy of Silicon Valley,” actor Hugh Grant stated on X. Apple apologized shortly after the advert was launched, stating that the corporate “missed the mark,” and scrapped its plans to run the business on TV.
Evaluation: System1 gave this advert spot a low 1.9 rating.
“Audiences don’t necessarily hate the ad, they’re just confused,” stated Evans. “When you look at the audience’s emotional breakdown, it’s mostly neutrality, not negativity, driving the low star rating. It’s a statement ad that caught attention, but many consumers just don’t get the point of it, so the intentions are ultimately lost.”
Toys R Us’ all-AI model movie sparks outcry
The advert: Not a standard advert, however the toy retailer made a 60-second model movie nearly fully created with gen AI, that includes its late founder, Charles Lazarus, as a baby dreaming of a toy story and its mascot Geoffrey the Giraffe.
Toys R Us Studio and Native International, the retailer’s leisure arm, tapped into OpenAI’s Sora—a text-to-video AI instrument but to be broadly launched to the general public—to make this movie.
The controversy: The movie sparked an outcry on social media among the many creator group for allegedly utilizing an AI instrument educated on plagiarized work of artists and unlicensed IP. One creator known as it a piece of “abomination,” whereas others criticized the standard of the output, stating that Lazarus seems to look totally different throughout a number of frames.
