The takeaway, in response to Buetikofer, is that manufacturers that belief their fandom communities will reap the rewards.
“We’ve been purposeful about giving up some management and sharing the pen with our followers as a part of all of our advertising and applications and activation,” Buetikofer mentioned. “And we simply really feel fortunate that that occurred.”
See all of ADWEEK’s Cannes Lions protection right here.
