27 Greatest About Us and About Me Web page Examples of 2024 [+Templates]

An About web page is the proper place to study the ins and outs of a model. It tells you their mission, values, journey, and what others take into consideration them.

However condensing all of this into a number of paragraphs is a tall order.

You want a strong construction and a inventive format on your About Us web page to go away an enduring impression on guests — and maintain them coming again for extra.

I reviewed dozens of About Us and About Me pages to handpick 26 superior examples on your inspiration. You’ll additionally discover ready-to-use About web page templates to get began in minutes.

However first, I’ll share my greatest ideas for writing and designing a stellar About web page.

We’ll cowl:

Featured Useful resource: Our 29 Favourite About Us Pages

Obtain the information to assessment what we love about these superb about us web page examples, plus a number of tips on the way to make one in every of your individual.

What makes an excellent About web page?

A very good About web page shares your distinctive story and offers individuals a glimpse into what it’d be like working with you (as a person or firm).

It ought to be equally enjoyable and significant to resonate with the supposed viewers. You’ll be able to doc your journey of beginning a enterprise with visuals to make the web page extra interesting.

There’s no one-fits-all construction for About pages as a result of they’re private to you and your organization. Nonetheless, I’ve curated seven greatest practices after reviewing a few of the greatest About pages.

Let’s break down the step-by-step course of to design a stellar About web page.

Find out how to Write a Profitable About Web page: A Plug-and-Play Information

I checked out dozens of About pages to know precisely what goes into creating an exquisite but useful web page introducing you/your organization.

I’ve condensed all my learnings from this train right into a 7-step information for constructing a wonderful About web page.

1. Set up your mission assertion.

Your About web page can and can be extra complete than a single mission assertion.

Nonetheless, to attract individuals in, you might want to succinctly state your targets up high.

What’s your online business right here to do? Why ought to your web site guests care? This data provides readers one thing to recollect about your organization lengthy after they go away your web site.

I discovered that the most effective About pages shortly let you know the person/firm’s big-picture targets. Right here’s an incredible instance from Cosmix — the About web page provides you a six-word abstract of their greatest objective and shares their three core values.

2. Create a story round your story.

Each enterprise has a narrative to inform.

Even if you happen to’re operating a startup with a short historical past, you’ll wish to share why you began this firm within the first place and the way you’re planning to succeed in your targets.

Discuss the way you reached the place you’re in the present day and what you intend to perform subsequent.

Miro’s About web page shares a brief snippet in regards to the firm’s origin story. It completely explains the issues that nudged their founder, Andrey Khusid, to construct the instrument and the way it’s attaining this function.

💡 Professional tip: Isolate the milestones earlier than your organization’s founding and use them to offer readers some backstory in your present enterprise.

3. Define the way you’ve developed.

There’s no disgrace in admitting how your online business technique — and even your mind-set — has developed because you started. In reality, speaking about your pivots makes your story extra layered and intriguing.

An About web page is the proper place to speak about the place you began, the way you’ve grown, and the beliefs which have helped your group mature.

Use these moments to indicate individuals that you just’re at all times prepared to alter and adapt to the wants of your business.

Buffer’s About web page shares an entire timeline of occasions within the firm’s historical past — from 2010, when it was first created as a bunch mission, to its present-day milestones.

4. Emphasize your “aha!” second.

Each good firm was based on an thought — one thing the present market won’t but supply. And that’s what makes your story actually distinctive.

Take into consideration the concept that made all of this occur and use this “aha!” second as a spotlight level when telling your organization story.

What was a problem you confronted whereas growing your organization? How did this problem or discovery form what you’re in the present day?

The easiest way to create an aha! second is to make it private — share the precise story of what you struggled with. Right here’s an superior instance by Chutnefy the place the founders wrote a customized letter to share the place all of it started.

5. Discuss your viewers.

Your About web page shouldn’t speak solely about you.

You wish to share your story whereas additionally telling your viewers what’s in it for them. Flip the highlight in your viewers by explaining what you’re making an attempt to realize to make their lives simpler and higher.

Consider it as a option to present prospects that you realize them and that you may assist them. Trainn’s About web page highlights what’s in it for customers, emphasizing its distinctive differentiator.

6. Share your model values.

Potential staff are a secondary viewers of your organization’s About web page.

And your About web page provides them a glimpse of what it’s like working at your organization. It ought to clarify why anybody ought to be a part of your group.

That’s why you’ll be able to spotlight your core model values and illustrate how you’re employed as a group. Executed proper, this lets you rent job candidates who align with every thing your organization represents.

Your values converse so much about your online business and set clear expectations for individuals who wish to work with you. Canva does an incredible job at sharing its core values with a brief rationalization of what every worth means on your group.

7. Add social proof.

Create credibility in your About web page by including buyer logos, worker testimonials, media protection, and extra. Think about giving a shoutout to your most profitable purchasers and linking to a case examine.

This social proof provides individuals a greater perspective in your model and creates a constructive impression. Right here’s how Webflow cites a number of media snippets on its About web page to achieve individuals’s belief and provides them extra insights in regards to the model.

7 Suggestions for Designing a Lovely + Useful About Web page

An excellent About web page design goes past simply incorporating your organization colour schemes. The visuals, fonts, and colours you utilize could make an enormous distinction for end-users.

Listed here are seven ideas for designing an About web page that makes individuals tick!

1. Select an excellent colour palette.

People have a pure response to completely different colours, and the colours you select can influence your conversion charges. That’s why you might want to design your About web page with colour psychology in thoughts.

As an example, blue connotes safety, energy, knowledge, and belief. Each BlueCross BlueShield’s emblem and net web page make use of the colour to bolster that their sufferers are in educated palms.

2. Humanize your model with visuals.

Your About web page’s visuals can humanize your model and resonate higher along with your viewers. What’s much more necessary is to make use of visuals of actual individuals, not inventory images. As an example, HubSpot’s About web page has a picture of our founders.

And let’s not overlook the lovable canine beside our CTO! This picture makes our model heat to customers and helps us present the faces behind the HubSpot model.

Go a step additional through the use of movies to inform your organization’s story. Folks search connection, and there’s no higher option to join than to seem on digital camera.

Right here’s an instance of a video from HubSpot’s About Us web page:

3. Select some superior employees images.

Most About Us pages embrace images of employees — whether or not that be the C-suite, the founders, or all members of your group. If attainable, go for skilled headshots on a impartial background.

Ideally, your group’s images could have an identical colour scheme to your organization’s colours. Make sure that each headshot backgrounds and your group’s outfits don’t conflict with the colours already in your web site.

Literal People’ About web page shares an incredible instance of how one can present your group on the web page — it contains every worker’s picture, title, location, and a brief blurb about them.

4. Use readable fonts.

Discovering high quality fonts is essential when designing an About Us web page. If you wish to use multiple font, instruments like fontpair will give you wonderful font mixtures.

Moreover, you wish to be certain your font is accessible to people with disabilities. This ensures all of your guests have a wealthy expertise when going by means of your About web page.

Picture Supply

5. Keep away from lengthy paragraphs and sentences.

Lengthy sentences and paragraphs make your content material tough for readers to eat. As a normal rule, your paragraphs shouldn’t exceed 3-4 strains, and every sentence ought to be beneath 20 phrases.

Bonus: Shorter blocks of textual content make your web page simply scannable throughout completely different display screen sizes!

6. Make the web page responsive.

Not everybody will go to your web page on their desktop browsers. Many will go to from their tablets and smartphones. Responsive design makes certain your web page seems to be nice on all gadgets.

There are a number of paid instruments to examine your web page responsiveness. However if you happen to want free instruments, this responsive design checker is a wonderful choice for testing the looks of your About Us web page on 26 ​​display screen sizes.

7. Enhance web page load time.

Regardless of the dimensions of your online business, you’ll need your About web page to load quick. In case your web page takes too lengthy to load, guests will click on away.

You’ll be able to examine your web page pace utilizing Google’s PageSpeed Insights. For those who discover your About web page takes too lengthy to load, contemplate lowering the dimensions of your photos.

About Us Web page Templates and Examples

About Us Templates

You’ll be able to simply create an About Us template on your firm web site. Regardless of your online business, your About web page ought to embrace:

• A mission assertion. This describes the aim of your online business because it pertains to the business or market you serve.
• A imaginative and prescient assertion. Define the way forward for your online business on this part.
• Your values. Core values assist the reader join with you and your online business on a private stage.
• A goal market abstract. Your web site guests wish to know that they’re in the proper place and that your organization might help them.
• A quick firm historical past. In addition to piquing your guests’ curiosity, a short firm historical past might help the press describe your online business precisely.

After you write a draft, you need to use one in every of HubSpot’s done-for-you web site templates to create your web page format. You’ll be able to set up and customise these templates in minutes.

Executed-for-you About Us Web page Templates

Whereas the copy is a crucial ingredient of your About web page, you’ll additionally wish to showcase your model story and id to the world. I’ve curated these About web page templates that can assist you create a compelling person expertise.

1. Touraza Template (WordPress)

If you need one thing with somewhat taste, the Touraza template is a tasteful selection. With the “meet the group” part close to the highest, geometric designs, and placing typography, you can showcase the people behind your model.

2. Logan Template (Shopify)

This template makes use of huge photos in a contemporary format to interrupt up the ample white area. The end result: a clear and pleasurable studying expertise.

The highest of the web page places the model story (or different introductory textual content) first, supported by a big picture that speaks for itself. The pops of colour may be custom-made to your model type, drawing emphasis to your CTA.

3. Munchies Template (WordPress)

This theme is nice for small companies with a short firm historical past. You can begin by explaining your mission concisely, then bounce proper into necessary hyperlinks.

4. Mobirise Template (WordPress)

This visually compelling web page means that you can disperse data evenly. The superb use of white area means there’ll be no large wall of textual content to impede readability on your net web page guests.

You’ll be able to briefly describe your historical past on the high of the web page. The three icons permit you to lay out your most necessary values. Plus, the web page encompasses a carousel, so you’ll be able to embrace headshots and titles on your teammates.

Greatest About Us Web page Examples

1. Yellow Leaf Hammocks

Good tales humanize your model, offering context and which means on your providing. What’s extra, good tales are sticky — which implies individuals are extra prone to join with them and move them on.

Yellow Leaf Hammocks tells customers about its product by describing how the hammocks empower artisan weavers and their households. The corporate breaks down completely different items of the story into sections that mix phrases and simply digestible graphics.

What I like: Yellow Leaf put their storytelling expertise to work on their About web page. They use descriptive and emotive copy and lovely graphics. I discover that an About web page with a narrative works more durable for his or her enterprise than a generic one.

2. Eight Hour Day

Some individuals suppose About Us pages should sound formal to achieve credibility and belief. Nicely, that’s not totally right as a result of most individuals discover it simpler to belief not-so-formal human beings. So maintain your About web page pleasant and actual.

Take inspiration from Eight Hour Day. They humanize their model by showcasing the individuals behind the corporate.

What I like: Introducing the founders with inviting images on this About Us web page drives house the purpose that Nathan and Katie are “two people with a ardour for creativity — creativity makes us completely happy.”

3. Apptopia

Folks wish to know what your online business does and the way it might help them. In any case, if individuals cannot determine what you do, how will they know they want your services or products?

So, skip the business lingo — that’s what Apptopia does on its About Us web page. Their easy however polished language successfully communicates the corporate’s providing whereas nonetheless permitting the common individual to know it.

What I like: Apptopia makes use of brief and punchy sentences to clarify advanced merchandise and concepts in a manner that isn’t patronizing. I recognize how the copy on this About Us web page leads with empathy.

4. Moz

As an alternative of following the traditional About Us script, strive one thing completely different. Take Moz, for instance. Quite a bit has occurred since they based the corporate in 2004. This web page shares the corporate’s milestones utilizing a enjoyable and clear design.

Moz’s About Us web page incorporates clear headers, concise blurbs, and little graphics to interrupt up the textual content.

What I like: When this web page, I famous the common-or-garden references to how Moz obtained funding, the way it switched its model positioning — and, most significantly, the way it switched again to its unique mannequin.

This speaks volumes in regards to the significance of honesty and humility on your clients.

5. Yokel Native

On its About web page, Yokel Native spotlights its purchasers, its story and mission, and the group behind the model.

This final ingredient is significant as a result of Yokel Native is aware of that its vibe wins over potential purchasers. In any case, if you rent an company, you’re hiring its individuals. And other people have personalities.

What I like: As a result of “Yokel Native” is a little bit of a kooky identify that offers individuals pause, the corporate pokes enjoyable at it by offering the definition.

This results in images of the group at work (and at play), the company’s story, its mission and values, and the individuals who make the magic occur.

I like how this web page ties the banding of the web page collectively.

6. Nike

Nike started on the campus of the College of Oregon on the hand of the school’s monitor coach, Invoice Bowerman.

Though he now not works on the firm, one in every of his beloved quotes nonetheless stands on the backside of Nike’s About Us web page:

“When you have a physique, you’re an athlete.” This daring sentence, referenced by the asterisked “athlete” within the phrases proper above it, sheds necessary gentle on Nike’s viewers.

The model could also be huge in the present day, however Nike is all in regards to the rising stars whom the corporate is determined by, in accordance with the remainder of its About Us web page, to “develop human potential.”

What I like: Nike clearly is aware of its viewers and makes its mission apparent to them as quickly as they land on the About Us web page. There’s no query that the customer is in the proper place and understands precisely what Nike has got down to do.

I additionally love that the web page reveals off the design of their footwear.

7. Bulldog Skincare

One of the best About Us pages use an excellent combine of colours, have character, and keep true to an organization’s distinctive model voice. Let’s have a look at Bulldog, a skincare model for males.

The About web page is pithy and leads with a cute bulldog — becoming the identify and the model. It additionally states the aim of the merchandise — to assist clients from waking up with the (admittedly lovable) wrinkly face you see if you go to Bulldog’s web site.

What I like: Bulldog isn’t afraid to have enjoyable with its model. I discover that this humor makes this About Us web page something however typical. It primes guests for a narrative in a manner that makes them instantly really feel linked to Bulldog’s mission and imaginative and prescient.

8. Doomtree

Made up of proficient artists with thriving solo careers, Doomtree brings these musicians collectively to work on inventive tasks as a crew.

The group “began as a large number of pals in Minneapolis, playing around after faculty, making an attempt to make music with out studying the guide.”

As quickly as you arrive on Doomtree’s About web page, you’re greeted with huge, daring images of these pals.

As you scroll down, you get extra interplay with the crew’s occasions and music tracks. That is sensible as a result of it provides guests an prompt pattern of Doomtree’s product.

Professional tip: Discover methods to make use of multimedia components. If an image is value a thousand phrases, a video can be value many instances extra. Think about combining your distinctive story with audio and visuals like Doomtree.

9. Under the Fold

Under the Fold is an organization dedicated to “sharing information tales you aren’t listening to anyplace else.”

With that in thoughts, the massive headline on the About web page introduces the corporate’s function. Additional down, you’ll discover 4 core values, how the enterprise generates income, and extra particulars in regards to the group behind the scenes.

What I like: This web page will get straight to the purpose about what Under the Fold is, who it serves, and why it exists. The easy design lacks colour, elaborations, and sensational imagery.

These decisions make it simpler for me to give attention to what the corporate has to say — a direct nod to the mission assertion.

10. Ceros

Ceros’ About Us web page is interactive and interesting. As you scroll, you see a timeline of the corporate’s achievements since 2006.

Subsequent, there’s the superior design of awards the corporate has obtained. This positions Ceros as the selection model for potential job seekers.

What I like: Ceros retains the textual content on the web page brief and candy, with highly effective statements like “our mission is to encourage & unlock creativity.” I’m instantly drawn in with out distractions.

11. Candy Loren’s

From begin to end, Candy Loren’s About Us web page is playful, partaking, and colourful. The web page begins with a 60-second video and even incorporates cookie dough-scooping gifs.

As you scroll, you’ll transfer by means of a few of Candy Loren’s spectacular values, together with inclusivity and refusing to compromise.

What I like: Candy Loren’s yummy merchandise are final on the web page, guaranteeing you’re totally primed to buy solely after studying about Candy Loren’s mission.

Each picture additionally options the product, which showcase their choices and make me hungry.

12. TalEx

TalEx started when two ladies left a significant recruiting agency to construct their very own. TalEx has since seen unprecedented development at 4,900% within the first three years. The corporate’s About web page captures this historical past and extra.

What I like: The corporate’s emphasis on social duty takes up practically half the web page, making this core worth clear. The assertion explains TalEx’s dedication to donate 5% of its annual web revenue to philanthropic organizations.

Once I go to the positioning, I do know instantly that giving again is necessary to the group at TalEx.

13. LoveBug Probiotics

LoveBug Probiotics’ web page successfully contains all the knowledge you’d want on the corporate to make an knowledgeable buying resolution.

That features how the founder got here up with the concept, her private ties to the imaginative and prescient, and the science behind her probiotic.

Whereas the merchandise are science-backed, the About Us web page doesn’t confuse guests with difficult-to-understand information. As an alternative, the web page is simple and useful.

What I like: This About Us web page options a picture of the founder’s 4 younger youngsters sporting “Chief Enjoyable Officer,” “Chief Giggle Workplace,” “Chief Foolish Officer,” and “Chief Humor Officer” T-shirts.

There aren’t many pages with cuter introductions than that.

14. Brown and Coconut

Typically, easier is healthier — as is the case with Brown and Coconut. This About Us web page options a number of paragraphs of textual content outlining the model’s story and imaginative and prescient.

Brown and Coconut’s About web page makes use of no-fuss language to explain the enterprise.

What I like: Fairly than ending with a CTA directing guests to its merchandise, the co-founders select to incorporate a CTA for guests to observe the enterprise on its social channels, thus selling a simpler, long-term lead era technique that begins with model consciousness.

15. Kuno Inventive

Kuno Inventive’s About web page successfully focuses on what makes the corporate completely different: its individuals.

Whereas the primary paragraph describes the origin of the digital advertising and marketing company, black-and-white headshots of all its staff take a lot of the web page up, together with descriptions of every member.

What I like: For those who’re not sure what you wish to embrace in your About Us web page, contemplate noting how Kuno Inventive focuses on its individuals, somewhat than its product. I discover that this method presents an effective way to humanize your model.

About Me Web page Templates and Examples

About Me Template

About me pages range‌, however most nice pages embrace a number of commonplace components. Ensure you embrace the next data in your web page.

• Your function: This describes your function for doing the work you do. What will get you off the bed every morning? Attempt utilizing the Ikigai map for steering right here.
• Imaginative and prescient assertion: Who’re you, and the place are you headed? Imagine it or not, individuals want to you for management‌. Present them the way you’re main your life and what conjures up you to maneuver ahead.
• Your core values: Private core values assist the reader join with you and discover frequent floor.
• Private assertion: Whether or not you share your hobbies, household life, or enjoyable information, a short private abstract helps the reader relate to you on a private stage.

Subsequent, you’ll see these components in motion within the examples beneath.

Executed-for-you About Me Web page Templates

1. Coax Template (WordPress)

The Coax template permits the typography and replica to take middle stage.

This text-centric method highlights your private accomplishments and sells your providers. Think about laying out content material like a resume with huge subheads on the left and descriptive textual content on the proper.

Plus, this template is powered by Elementor, a web page builder that makes customization straightforward.

2. One-page Portfolio Template

As an alternative of a wall of textual content, this About Me web page is neatly divided into separate sections. The textual content on the high of the web page means that you can describe your mission and background.

The icons within the subsequent part name consideration to a few particular providers you present. Additional down the web page, you’ll be able to clarify these providers in larger element. You can too embrace images to indicate what you are able to do.

3. Beckham Template

Your About Me web page ought to present a spotlight of your accomplishments, in addition to an outline of your service. This template might help you set your greatest foot ahead.

The Beckham template features a steered place to hyperlink your resume, in addition to sections to indicate off beforehand accomplished tasks.

Close to the underside of the web page, you’ll be able to exhibit necessary numbers. That features what number of purchasers you have got, what number of tasks you’ve accomplished, and the way a lot espresso you drank.

4. Calvin Template

For private web sites, contemplate putting your contact data entrance and middle. Your guests shouldn’t have to look to see how they will attain out.

The Calvin template makes integrating your contact data and private story seamless. This template leads with e-mail and cellphone numbers, and you may define your providers earlier than together with hyperlinks to your work.

Greatest About Me Web page Examples

1. Joe Payton

The type and tone of your About web page ought to match the providers you present. Let’s have a look at Joe Payton’s web site for example.

Not solely do Joe’s illustrative self-portraits give him a private model that clients will keep in mind, however additionally they present his experience as a designer and animator. His web site guests can study what he does in an simply digestible manner.

What I like: Joe freely expresses his values as a inventive skilled on a well-organized web page. He tells a narrative that guides the reader by means of every part, with out having them scroll endlessly to the underside of the web page.

I additionally love the artwork all through.

2. Aja Frost

All proper, we is perhaps biased in highlighting this skilled, as Aja is our very personal director of English development at HubSpot. Nonetheless, the ingenuity she brings to the corporate isn’t misplaced on her web site’s About Me web page.

Being a data-driven skilled, Aja is aware of her purchasers are on the lookout for greater than her writing expertise.

They wish to see how her content material has carried out. With that in thoughts, her About Me web page tells a narrative of her profession development, which peaks — no pun supposed — at a formidable line graph exhibiting the results of an search engine marketing technique she carried out for the HubSpot Weblog.

What I like: Aja understands the worth of being personable even in a digital area like an About Me web page. She closes out her About web page with a private observe on what she does in her spare time — an effective way to humanize your self within the eyes of your potential clients.

3. Madison Butler

Madison Butler is an HR change-maker “dedicated to deconstructing the established order and rebuilding company America, one group at a time.” She does this by means of her DEI work and her advocacy.

Her About web page, which doubles as the positioning’s homepage, calls this out on the very high in a single daring assertion: “I’m right here to make sure organizations know the way to create space for everybody.”

What I like: Madison’s About web page is efficient as a result of it stays true to her mission whereas being easy, efficient, and to the purpose. The second sentence, “You belong right here,” underscores the inclusivity of Butler’s mission and work.

I like how this web page showcases Butler’s character.

4. Sara Dietschy

This skilled YouTube content material creator has an eclectic assortment of movies associated to expertise and tradition and expresses that variety throughout her About Me web page.

In addition to the colourful self-portrait on the high of the web page, Sara’s first sentence tells you simply how many individuals subscribe to her channel: 835,000.

This is a crucial quantity to know for her potential video advertisers and collaborators who wish to know the way a lot publicity they’d get by working along with her or promoting on her channel.

What I like: The colour textual content on her web page highlights key data. This helps the reader navigate the web page and perceive what’s necessary for them to know.

5. ShaDrena

ShaDrena is a graphic artist whose mission is to “visually construct inventive rebellious manufacturers past a emblem.”

In three sections — about, bio, and random information — the viewers will get the complete ShaDrena expertise, which is extra than simply design. It’s additionally about voice and character.

As a self-described “inventive hustler,” “rule-breaker,” and “designer of dope manufacturers,” the language ShaDrena makes use of on her web site comes throughout as edgy and genuine.

What I like: ShaDrena’s About web page is counterintuitive to what somebody would possibly anticipate from a graphic artist. ShaDrena offered a lot of the content material in black, white, and grey, which places all of the give attention to the composition of her design.

6. Marc Ensign

On his About web page, Marc Ensign takes his work significantly with out taking himself too significantly.

Entrepreneurs know there’s worth in preserving an informal tone within the content material they create, however to draw clients, you might want to show you have got self-discipline and integrity. This usually proves to be a troublesome stability to get proper.

What I like: Marc Ensign nails the stability between pleasant and formal with a assured opening assertion. This attracts me in and establishes Marc as a relatable associate to work with.

7. Miracle Inameti-Archibong

With a wonderful design that emphasizes her copy, Miracle Inameti-Archibong’s web site is a grasp class on the way to do a one-page web site properly.

Miracle presents the content material with massive, clear photos, daring colours, dynamic angles and blocks, and easy typography.

What I like: Miracle’s About Me part spans over a decade, but it surely’s specified by simply 4 sentences. I can simply perceive her profession span with out being overwhelmed with extra data.

8. Haley Shapley

Haley is a contract author and editor who makes use of a single-page format for her web site to showcase her character, writing samples, {and professional} providers.

The location additionally encompasses a very cool animated video impact within the background, creating a way of area and motion.

What I like: Haley leads with an necessary quantity: She will be able to write over 100 articles a 12 months. Beginning with a formidable knowledge level helps present her stage of expertise.

I additionally love how being sturdy and “shapely” are a central a part of her model.

9. Amy Blaschka

Amy Blaschka’s portfolio options loads of white area, balanced out with a vibrant blue header that basically pops and orange buttons for conversion actions (i.e., “Let’s speak”).

Her use of video to clarify what she does additionally helps her stand out in a crowded area.

What I like: To showcase her creativity and individuality, Amy has an inventory of bullet factors of issues she loves and issues she doesn’t love.

She additionally supplies web site guests with three (sure, three!) completely different variations of her bio: a brief one (beneath 75 phrases), one which’s longer (beneath 150 phrases), and her full bio, which takes up a complete web page.

By doing this, she’s exhibiting her expertise for crafting messaging and educating potential clients about who she is. Very sneaky, Amy!

10. Cathy Derus

Cathy Derus’ web site options daring photos and crisp textual content.

The location additionally highlights Cathy’s appearances in main media retailers and publications, like Entrepreneur and Cosmopolitan.

What I like: Cathy’s about part encompasses a full-page picture of Cathy on her laptop computer, with a short textual content introduction on to the proper of her.

As an alternative of breaking apart the picture with textual content, Cathy overlays the textual content on the precise picture, so web site guests get the sensation they’re truly in her workplace along with her.

I discover that this can be a nice option to construct credibility.

11. Matt Grey

Matt is a serial entrepreneur who now manages a portfolio of “soulful companies.”

His web site promotes the paid programs he’s developed for entrepreneurs and the one-on-one teaching he supplies to these on the lookout for a extra personalized effect.

Matt’s web site supplies loads of content material to assist guests perceive who he’s and what he does. The main focus of the positioning may be very easy: to get guests to transform by signing up for his e-mail publication.

What I like: Under the bio part, Matt breaks down his choices in a easy 1-2-3 format, offering one thing for everyone.

Decrease on the web page, I can discover a mailing checklist sign-up type with a dedication of what subscribers will obtain by signing up.

12. Iryna Fedchenko

Iryna, a digital entrepreneur and way of life influencer, makes use of her About web page to share her story and profitable collaborations with notable manufacturers.

With a easy white background, her gorgeous photos take mainstage. She presents samples of her work on the identical web page, together with model logos for social proof and numbers demonstrating her attain.

What I like: It is a nice instance of an About web page for a private model as a result of the model itself is about her.

She reveals off her accomplishments whereas inviting web site guests to discover her work, observe her on social, or attain out to work along with her.

Continuously Requested Questions on About Pages

1. How do I write an About Us web page?

Right here’s a plug-and-play information to creating an About Us web page:

• Set up your mission assertion.
• Create a story round your story.
• Define how your model has developed.
• Emphasize your “aha!” second.
• Discuss your viewers.
• Share your model values.
• Add social proof.

2. What’s the level of an About Us web page?

An About Us web page provides your viewers a better have a look at your model. It shares your model’s mission, values, and story to inform individuals what you’re constructing and why.

This web page provides prospects an entire image of your online business and encourages potential staff to hitch the group. It’s additionally an excellent place for buyers to study extra about your model.

3. How do I write an About Me web page instance?

When writing an About Me web page, keep in mind to let your character shine by means of and share your expertise, experiences, pursuits, and extra.

You can too add visuals to make the web page extra intriguing on your viewers and present them each your online business + enjoyable aspect!

Inform the World All About You

Now that you just’ve seen examples, it’s time to construct your individual About web page. With an excellent story to inform, inventive copy, humility, and digestible visuals, you’re in your option to an attention-grabbing person expertise.

You’ll be standing out from a sea of About Us and About Me pages very quickly. So, inform us, what makes you completely different? We’re desperate to study extra about you.

Editor’s observe: This submit was initially printed in October 2020 and has been up to date for comprehensiveness.