As a weblog author, I see good and dangerous weblog format examples daily.
Whereas I wish to assume that the content material is the one factor that attracts folks to a weblog submit and retains them studying, I do know that the format and weblog format additionally play an enormous issue.
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Photos, textual content, and hyperlinks must be optimized good — in any other case, readers may abandon your weblog submit if it’s not interesting and straightforward to observe or doesn’t generate extra curiosity.
That’s why I’ve compiled a few of the finest weblog format examples that will help you design the right weblog in your readers.
Weblog Format Suggestions
Coming from a weblog author and reader, I do know that your weblog format is simply as essential because the content material inside.
Not solely is weblog format essential for the reader expertise, however some components can even allow you to optimize your weblog for search and make it simpler to share.
If you wish to enhance your weblog format, I’ve a couple of tricks to make it attention-grabbing and straightforward to learn.
1. Create catchy titles.
Your weblog title is the very first thing folks see.
Whether or not they’re scrolling by the search outcomes or skimming your weblog homepage, the headline have to be sturdy sufficient to pique their curiosity.
Make sure that your weblog title isn’t solely attention-grabbing but additionally precisely describes the article’s subject.
In my expertise, I often give you a minimum of 5 completely different title choices once I’m drafting a brand new weblog submit.
And right here’s excellent news for many who are significantly verbose: Analysis exhibits that longer is best in relation to size.
A examine by Backlinko discovered that weblog headlines between 14 and 17 phrases generated the very best variety of social shares.
2. Make it visible.
In the event you’ve written an extended weblog submit, break up giant chunks of textual content with photos, infographics, movies, and charts.
Not solely does this maintain readers visually engaged, however interactive weblog codecs drive time on web page.
In line with benchmark information from Databox, the typical time on web page for a B2B weblog submit is one minute and 30 seconds. The common time on web page for a B2C weblog submit is one minute and 26 seconds.
Right here’s an instance of how that appears on one in every of HubSpot’s weblog posts:
Instructional content material, like posts that specify why/what and embody different media, can even drive backlinks.
A content material examine carried out by Backlinko and BuzzSumo discovered that weblog posts with infographics obtained 25.8% extra hyperlinks than these with out.
Knowledge apart, take into consideration what you’d choose when studying a weblog submit: 2,000 phrases of textual content with no visible breaks or an extended weblog submit that makes use of academic or interactive graphics to assist inform the story.
3. Make it skimmable.
Along with utilizing sturdy visuals all through, you also needs to guarantee your weblog submit is straightforward to learn.
In my expertise, if I can’t digest the principle speaking factors with one fast scroll, then I’m extra prone to depart the web page.
You’ll be able to enhance your weblog format by including extra construction and group. Begin by including a desk of contents or a fast abstract on the prime of your submit.
Then, add loads of headers and subheads to separate every part or thought.
Fast website positioning tip: When formatting your weblog submit, your title needs to be in H1, headings needs to be in H2, and subheadings are in H3 and H4.
You also needs to be aware of spacing and readability. To interrupt up giant quantities of textual content, add loads of line breaks between ideas and use bullet factors when itemizing issues.
4. Write long-form content material.
If you wish to enhance your weblog posts’ shareability, strive making them longer.
Brian Dean of Backlinko discovered that weblog posts with over 1,000 phrases obtained 56% extra social media shares than content material with lower than 1,000 phrases.
Primarily, the extra you write, the extra info folks will discover attention-grabbing and need to share on social media. Extra social media shares can result in extra site visitors to your weblog submit.
As somebody who usually writes 2,000-word weblog posts, I can inform you that the important thing to writing lengthy weblog posts is to ensure you’re really offering worth.
Worth-packed weblog posts are extra shareable and fascinating than those who don’t train or present the reader with something.
In the event you can share one thing unique — corresponding to proprietary information, first-hand expertise, or distinctive visuals — you’re giving the reader a cause to remain in your weblog or take one other motion in your web site.
That is since you’re offering one thing they will’t discover on one other weblog.
5. Embrace sturdy CTAs.
A standard mistake I see on blogs isn’t together with a call-to-action (CTA).
You could write probably the most attention-grabbing and informative article, however for those who don’t inform the reader what to do subsequent, they’ll merely transfer on.
It’s important to incorporate a CTA on each weblog submit.
A CTA encourages readers to take one other step. This may very well be trying out extra posts, downloading your newest e-book, or subscribing to your publication.
Relying in your targets, a weblog can sit wherever in your advertising funnel. Most blogs are set as much as be top-of-funnel (TOFU), which means they generate site visitors by overlaying subjects folks need to study.
Nevertheless, I’ve seen loads of blogs which are formatted to be highly effective lead-generation instruments.
HubSpot, for instance, excels at weaving in related CTAs all through each submit. Like this one, which inspires readers to obtain free templates:
Weblog Format Examples
1. HubSpot
HubSpot’s weblog finds a option to pack a variety of thrilling content material into the web page whereas nonetheless being straightforward on the eyes.
Discover that, above the fold, it options one weblog submit with a big picture, title, and CTA to learn extra. The featured picture is exclusive to the model, with an interesting mixture of pictures and graphics to attract the attention.
To the correct, there’s a listing of prime posts to have interaction readers with the wide range of content material on the weblog. This makes it straightforward for readers to attach with HubSpot or study extra.
Plus, there’s consistency. As you scroll down the web page, every part is visually constant, it doesn’t matter what subject, podcast, video, or weblog submit you’re searching for. This technique might help you construct model belief.
2. Alloy
Once I first landed on Alloy’s weblog, it was clear the weblog format was constructed with person expertise in thoughts.
On the homepage, I may simply navigate to sure subjects by tags or use the search operate to seek out one thing particular.
On the person weblog posts, there’s a built-in sidebar that capabilities as a desk of contents. This function improved my studying expertise by permitting me to seamlessly soar round to completely different subjects throughout the article.
3. Lendio
Lendio, a small enterprise mortgage market, has an lively weblog with subjects that cowl every thing small enterprise house owners have to learn about enterprise loans, finance, and working a enterprise.
One beauty of its weblog format is its use of related CTAs.
Within the weblog submit instance under, Lendio built-in its enterprise mortgage calculator right into a submit about getting a enterprise mortgage.
Not solely is the calculator an interactive option to have interaction readers, nevertheless it additionally offers worth and demonstrates what Lendio can provide.
4. Pluralsight
Pluralsight is a superb reminder that you simply don’t need to get tremendous fancy together with your weblog format.
The clear fonts, for instance, match the emblem and keep in keeping with the model’s clear, informative voice. The grid construction and headers for every part make it straightforward to know what’s on the weblog.
I additionally just like the record of subject filters, which makes it straightforward to seek out weblog posts you’re thinking about studying.
5. Pando
An essential side of a well-designed weblog is a constant coloration scheme and magnificence. In spite of everything, 80% of shoppers say that coloration boosts a model’s recognition.
It’s attention-grabbing to see how coloration consistency can unify the extra diversified components of design.
Pando, a weblog that explores the startup cycle, incorporates a set palette of colours — orange, inexperienced, pale blue, lavender, and deep yellow — in a number of sections of its web site. These colours seem within the background, spotlight bars, and sure textual content areas.
Nevertheless, it additionally makes use of a number of completely different fonts — all of which look seamless when tied collectively by a cohesive coloration scheme.
6. Inventive Circle
In the event you’re searching for a weblog format that drives time on web page, it’s the estimated time to learn function.
Anytime I see an estimated time on the prime of the submit — on this instance, it says the article might be a six-minute learn — I could make the choice if I need to proceed studying.
It additionally tells me how a lot content material and data I can look forward to finding; an extended learn means the submit goes in-depth on a subject.
Including this to your weblog format can enhance your readers’ expertise and enhance your time on web page.
How?
Whereas some folks could drop off upon seeing that, the readers who keep will assist drive up your common time on web page. Plus, you should use this metric as an indicator of individuals’s curiosity within the subject.
7. Bit.ly
I’m a fan of Bitly’s weblog format for a few causes.
For starters, the orange accent coloration used within the imagery showcases cohesive branding. This motif ties collectively each weblog submit on the house web page and exhibits me that they take their weblog significantly.
Second, I like that the corporate seamlessly integrates a CTA field on the weblog homepage. Not solely is that this a sensible option to generate leads immediately, nevertheless it additionally helps readers perceive what you do.
Typically, once I come across an organization’s weblog after seeing one in every of their articles within the search outcomes, I depart not sure of what they do.
8. Golde
I like the way in which Golde makes use of photos to speak successfully.
Utilizing the model title as a place to begin for its weblog, “The Golden Hour,” Golde makes a featured picture the main focus of every submit.
That includes compelling photos that showcase the model’s product is an effective way to enhance the click-through price of your weblog.
The beautiful pictures makes use of yellow and inexperienced tones in every {photograph}. This creates a constant, heat, and interesting really feel that attracts you into every weblog submit.
When you click on on a submit, this weblog makes excellent use of the area under the textual content to focus on merchandise, recipes, and different helpful sources.
Inspiring Examples of Lovely Weblog Homepage Design
1. Assist Scout
Generally, the very best weblog designs are additionally the best. Assist Scout, makers of customer support software program, makes use of a singular however minimalist design on its weblog that we love — it limits copy and visuals and embraces unfavourable area.
What we significantly like about this weblog is its use of featured photos for all posts, together with the “Most Latest Posts” part that highlights latest or significantly standard entries.
These photos catch the reader’s eye and sign what the submit is about. And it really works — every thing about this weblog’s design is clear and readable.
2. Microsoft Work & Life
Full disclosure: We’ve completely gushed over Microsoft’s microsites earlier than.
We will’t assist it — what higher option to revitalize an old-school model than with a weblog that boasts stunning, interactive, and galvanizing branded content material?
Microsoft Work & Life can also be a main instance of how a enterprise weblog is usually a main asset for an general rebrand. In recent times, Microsoft has labored to humanize its model, largely in response to a rivalry with Apple.
The “Work & Life” microsite has a easy tagline — “Learn the way we’re serving to folks keep linked, engaged and productive — at work, in school, at residence, and at play.” It’s the softer aspect of Microsoft, so to talk.
If you’re attempting to convey a sure model message, you should use your weblog to speak it — each aesthetically and content-wise.
3. Design Milk
Design Milk, a web-based up to date design outlet, makes use of a easy weblog format to focus on its posts.
If the arrow beside “Learn” on the prime left factors down, you may scroll by featured photos and teaser textual content for quite a lot of articles.
If the arrow beside “Learn” factors up, you see an ideal showcase of weblog subjects and highlighted posts.
That’s an inner hyperlink technique, which helps to encourage readers to remain on the location longer.
The social icons on the prime of every submit are a pleasing addition to the general feel and appear of the location. They’re straightforward to identify and make it straightforward to share Design Milk’s content material.
(And to study extra about including social buttons to your weblog, try this submit.)
4. Webdesigner Depot
With a reputation like “Webdesigner Depot,” it’s no marvel that this design information web site is visually interesting.
One factor that we significantly like is the responsive photos on every particular person submit. The refined movement of the picture as readers scroll over a variety of articles helps catch guests’ eyes, which might enhance your weblog’s click-through price.
And, try the efficient use of the featured picture to focus on the latest article. This strategy instantly attracts the viewer into the weblog’s most up-to-date content material.
What’s extra, the colour scheme, background, and fonts are all constant — which retains this weblog trying skilled however nonetheless distinct from the essential weblog templates you may be used to seeing.
5. Mashable
Mashable breaks its content material into three noticeable sections on the homepage:
- New posts get consideration with a big featured picture and three highlighted blocks.
- Posts for every part get consideration with a featured picture on the prime of two to a few columns with a brief record of headlines beneath.
- Then, “Trending” posts present as much as the correct, with daring textual content on prime of a shadow field graphic.
This multi-pronged strategy to displaying content material might help readers resolve which form of information issues to them probably the most.
They’ll rapidly select between attention-grabbing prime tales, the most popular posts, or tales on the subject they’re most thinking about.
The “Associated Tales” that finish every submit are additionally an ideal function to attach readers to extra of the content material they’re searching for.
6. Brit + Co
All the things concerning the Brit + Co homepage says clear, heat, and welcoming. It’s freed from litter, making the content material extra digestible, and the weblog format is extraordinarily organized.
We dig the seasonality of the location, too — from avocado jack-o-lanterns on the primary of October to dinner recipes for Valentine’s Day. Lovable and replete with colourful, enjoyable images as an example every story’s content material.
The refined “This Week’s Tales” header additionally serves as a pleasant option to promote standard content material with out being too in-your-face about it.
Plus, with such nice visuals, we took notice of the nod to Pinterest. That icon is essential to incorporate when your weblog incorporates a lot enticing imagery.
7. Tesco Meals Love Tales
We love the colourful, constant design of the Meals Love Tales from British grocery chain Tesco.
Bear in mind how we maintain harping away at model consistency? Try the way in which this model naturally incorporates the emblem into its pictures and featured video.
What Tesco has achieved is a superb stability of simplicity and boldness. The format is minimal however not boring. Heat and welcoming shades underscore every content material spotlight and recipe, and the images add dashes of coloration all through the location.
It is a nice instance of how the correct imagery can obtain an interesting “less-is-more” look, particularly if that matches in together with your general model idea.
8. 500px
The pictures weblog, 500px, leads with one featured article and massive, daring, high-definition images to attract the reader in. That makes it fairly clear what the weblog is about — it shares helpful content material on pictures paired with gripping visuals.
Plus, how cool is it that the social hyperlinks are proper there, clearly displayed above the fold?
They maintain readers engaged with the content material and make it straightforward to share the pictures. Plus, content material with photos will get greater than double the engagement on Fb as posts with out photos do.
9. Wired
The extra subjects you’ve got in your weblog, the extra chaotic the expertise will be in your readers. That’s why we just like the refreshing simplicity of Wired’s weblog design.
Relying on the scale of your display screen, there may very well be eight or extra headlines above the fold alone, however this design remains to be straightforward to scan and dig in.
Each submit features a featured picture to attract you in. Then, hanging font decisions make it fast to know the class, creator, and headline for every submit at a look.
In case your weblog began easy and also you’re having a tough time making it work because it grows, this weblog provides nice inspiration for a redesign. You can even use this workbook to redesign your weblog web site.
10. Crayon
Many blogs need to present readers a bit of little bit of every thing they provide.
However depth will be simply as attractive to readers as breadth. If you’d like your guests to dive into what your weblog writers need to say, this weblog design offers them a simple selection — simply begin studying.
With an prolonged teaser within the header, the Crayon weblog’s focus above the fold is the most recent submit. As you scroll down, they’ll discover a grid with extra content material from the weblog.
I additionally like the colour coding by subject, which makes it straightforward to find blogs of curiosity at a look. You’ll be able to see extra text-forward weblog design examples right here.
11. Black Travelbox
Black Travelbox makes private care merchandise for journey. The corporate has finished an ideal job of connecting its transportable balms, conditioners, and extra with the enjoyment of journey.
Plus, the parents at this firm’s “Journey and Slay” weblog know a factor or two about model consistency throughout channels.
The weblog has a easy coloration scheme and matching fonts to create a unified person expertise from the store to basic content material. On the identical time, it throws in daring, colourful photos to catch readers’ consideration.
Go to the web site and have a scroll — we expect it’s fairly cool how the pictures differ, however every weblog entry highlights a special “journey crush.” Then, it packs every submit with vivid pictures, sensible interviews, and joyful tales.
12. Pixelgrade
Pixelgrade is a design studio that creates gorgeous WordPress themes for artistic folks and small companies.
Their weblog format does an ideal job of highlighting one in every of their most up-to-date or standard weblog posts, alongside a transparent CTA and a brief excerpt.
What I like finest is that the design of the web page is 100% in keeping with their model. In the event you just like the design of their weblog, chances are high you’ll additionally need to strive one in every of their sensible and fantastically designed WordPress themes.
For extra WordPress weblog design concepts, try this submit about WordPress themes for bloggers.
13. BarkPost
We form of like canines right here at HubSpot. So when a weblog devoted to life as a canine proprietor got here throughout our radar, it acquired our consideration.
BarkPost, the weblog of canine subscription field firm BarkBox, is a superb instance of design for a lot of causes. First, take a look at the large, enjoyable font in each header — it’s fast and straightforward to learn, even from a cellular machine.
Lovable photos make the posts for every subject noticeable, too — and, in fact, all within the brand-matching, reliable blue.
We additionally like that BarkPost attracts consideration to its sister firms.
Whether or not you’re thinking about doggie dental care or the very best meals in your pup, this enjoyable weblog design makes it straightforward for canine dad and mom and lovers alike to seek out the most recent information and sources.
14. Goodwill Industries Worldwide
Who says nonprofit organizations can’t weblog? Nay, they need to. Try this final nonprofit advertising information to make yours nice.
On this instance, Goodwill’s clear, colourful navigation (once more — the reliable blue) attracts the reader to the essential components of this weblog.
The posts are additionally neatly positioned and simply accessible to readers. Guests can choose the kind of info that issues to them probably the most by selecting a subject utilizing the straightforward buttons within the graphic above the fold.
Lastly, we love the emphasis on private tales on the Goodwill weblog. This design has long-form teasers that lead readers into this group’s applications. This strategy makes it straightforward to study why so many individuals selected to assist Goodwill.
15. Springly
Holding the nonprofit running a blog prepare going is Springly, which makes wonderful use of an editorial-style weblog format by highlighting standard weblog posts and together with a sidebar that provides a CTA to subscribe to the corporate’s e-mail publication.
This weblog has a simplistic design with concise textual content and a transparent coloration palette for nonprofits searching for helpful sources.
Every article card options the primary title and film of the creator, shining the highlight on its contributors.
Putting time and folks on the forefront aligns with what most nonprofits deal with. This strategy makes the weblog extra helpful to those that are most definitely to contribute and use it.
Nonetheless searching for extra inspiration and concepts? Click on right here to take a look at over 70 extra examples of web site blogs, homepages, and touchdown web page designs.
Use These Weblog Design Examples to Construct Your Finest Weblog
Creating a ravishing weblog isn’t nearly appears to be like.
If you’d like your readers to actually fall in love, the design of your weblog ought to match the wants and expectations of your customers. What’s most essential to them? And what does your weblog provide that nobody else can?
Don’t simply skim by these inspiring weblog designs. Use them as a springboard to think about how your weblog can each join together with your viewers and enhance your weblog design. Then, watch your readership develop.
Editor’s notice: This submit was initially printed in 2013 and has been up to date for comprehensiveness.
