![10 Inventive Firm Profile Examples to Encourage You [+ 12 Templates]](https://i0.wp.com/blog.hubspot.com/hubfs/Untitled%20design%20%2857%29.jpg#keepProtocol?w=598&resize=598,398&ssl=1 "10 Inventive Firm Profile Examples to Encourage You [+ 12 Templates]")
As a content material creator, I do know model id is every thing. My viewers needs to know what makes me completely different, why I create content material, why they need to belief the data I put out, and why I would promote a services or products.
The identical is true for firms. Along with the data above, individuals who discover your organization on-line wish to find out about your mission, imaginative and prescient, and how one can assist them clear up their issues.
One of the best ways to convey all this and set up a strong model id is to do what I did with my very own web site — create a profile. In my case, it is a creator profile, however for you, it might be an organization profile.
Undecided what an organization profile is or the best way to create one? Don’t fret — I bought you lined with a breakdown of every thing it’s essential to find out about constructing an organization profile.
What’s an organization profile?
An organization profile introduces a enterprise’s mission, targets, imaginative and prescient, and historical past. Normally, a profile consists of an ‘About Us’ part that narrates how the corporate was based and its whys, and a bit that introduces management group members.
An organization profile serves a number of functions, however two of its major targets are to attach with prospects and entice traders for funding alternatives.
Why Firm Profiles Are Necessary
As you may see on my profile, firm profiles transcend a daily About web page. My profile particulars how I began, why I create content material, and my journey to lastly beginning the weblog.
A easy About web page would usually solely embrace a short overview of who the corporate is and a degree of contact.
Your organization profile would present your organization’s beginnings and why you proceed to serve prospects. Primarily, it humanizes your model. Moreover, an organization profile:
1. Differentiates Your Model
In line with my profile, my model‘s story began with my sister’s Sailor Moon VHS tapes. These tapes finally led me to create content material centered round anime and completely different “nerdy” leisure features.
My model’s story is in contrast to another, and the identical goes for yours. No two firms have the identical founding story or motive for current.
Your historical past and values are integral elements of your model positioning technique, and an organization profile is the place you may point out this data with out feeling such as you‘re speaking somebody’s ear off.
2. Can Justify a Greater Value Level.
An organization profile is an ideal alternative to indicate the work that goes on behind the scenes, thus justifying why your costs could also be larger than others in your trade.
For instance, luxurious trend home Prada’s firm profile emphasizes the corporate makes use of uncooked supplies which are meticulously sourced and solely produced for the style home.
This creates a way that you simply’re paying extra for higher-quality objects. It additionally explains why I can by no means afford them.
3. Builds Your Popularity.
My content material creator profile emphasizes that I‘ve been an anime fan since childhood and reveals how I developed my abilities for years as a journalist. My viewers is aware of I’m an skilled creator who additionally occurs to be a complete nerd.
My viewers trusts I‘ll present high quality content material rooted in my ardour for the medium. It’s a fame I maintain dearly.
Take into consideration what you need your organization’s fame to be. Is your organization the one which began as a small family-owned store that grew right into a billion-dollar enterprise? Or is it an organization that upholds sustainability and places ethics on the forefront of its model?
You’ll be able to construct your fame by way of advertising and marketing, service, and gross sales campaigns, however it all begins with a well-curated profile.
Tips on how to Write a Firm Profile in 11 Steps
- Begin with an organization profile template.
- State the aim of the corporate profile.
- Resolve in your firm profile design.
- Inform your story & be genuine.
- Add your organization’s mission assertion.
- Write your organization’s historical past.
- Describe the services you provide.
- Title the awards your organization has acquired.
- Add your buyer’s testimonials.
- Embody a name to motion.
- Add your organization’s contact data.
You didn‘t assume I’d inform you what an organization profile is and not inform you the best way to write one, did you? Haven’t any concern, listed below are 11 steps to information you on the best way to write your organization profile.
1. Begin with an organization profile template.
No want to begin from scratch. HubSpot has six free firm profile templates for organizing and sharing your profile. Obtain these templates without spending a dime and observe the subsequent steps on this article.
2. State the aim of the corporate profile.
Your assertion should align with what you‘re making an attempt to perform. Let’s say your purpose is to draw traders. In that case, you need to embrace:
- Your enterprise’s efficiency
- The worth of the merchandise you promote
- The corporate’s income
Alternatively, if you wish to entice prospects, it is best so as to add the corporate values to your profile.
The aim of an organization profile ought to act as your information all through the method, so take your time on it.
3. Resolve on the format or model.
Have you ever ever clicked off a web page as a result of its format or model was too jarring or tough to navigate? If that’s the case, you realize first-hand how essential the right model and format is to an organization profile.
When designing your profile, contemplate your viewers. For instance, it‘s finest to stay to the normal format for an accounting agency. That’s, listing the corporate’s achievements and awards.
Alternatively, for those who’re in a trend or social media advertising and marketing agency, you need to be inventive and visible.
I like the homepage for Dept, a advertising and marketing expertise firm with an modern and visible homepage that aligns with its gives and reveals off its creativity.
Do not be afraid to experiment or go wild together with your concepts so long as they resonate together with your target market.
4. Inform your story & be genuine.
One million different companies promote what you‘re promoting, however nobody else shares your story. Your story is what makes you distinctive. Don’t simply write numbers and dates; let your prospects know who you might be.
Be weak and inform them why you began what you are promoting.
For instance, one in all my favourite manufacturers, Thursday, could be very candid about why it began promoting boots. Thursday’s profile says:
“Thursday was constructed out of our personal frustration. Clunky work boots or delicate trend boots? Low-cost sneakers that collapse after a couple of wears, or extremely overpriced sneakers? It did not appear proper that we needed to make these trade-offs. There needed to be an alternative choice.”
What impressed you? Share the dangerous and the great – it mustn’t be glamorous. It solely must be genuine.
5. Add your organization’s mission assertion.
If you do not have a mission assertion, it‘s time to craft one. Writing a mission assertion in your firm isn’t as scary because it sounds, and there’s no have to overthink it.
When crafting a mission assertion, I take into consideration these three questions:
- Who you serve – your goal client
- How do you do it – what services or products do you present to resolve their issues?
- What makes you completely different – why ought to your customers purchase from you or belief you over your opponents?
Let your solutions information your assertion.
6. Write your organization’s historical past.
Rising up, I all the time thought historical past was boring — however that‘s not all the time the case relating to an organization’s historical past. As I mentioned, each firm has a novel story, and detailing your wealthy historical past is an effective way to face out.
Simply make sure you recount your story chronologically; in any other case, it is going to confuse your readers. You are able to do it in a paragraph or a timeline format if it reveals a circulate.
One other tip is to keep in mind that much less could be extra. As tempting as it’s to share all of your milestones, follow the main ones to keep away from overwhelming the reader.
7. Describe the services you provide.
The following step is to explain what your organization gives. You’ll be able to select a couple of of your finest services or products and provides an in-depth description or just listing every thing what you are promoting gives.
8. Title the awards your organization has acquired.
In case you have acquired any awards or recognition, add them to your profile and describe them. They showcase your organization’s values and provides the neighborhood a motive to belief you.
9. Add your buyer’s testimonials.
Your prospects might take every thing you say with a grain of salt, however they are going to consider different prospects who’ve used your merchandise. This is a superb strategy to promote what you are promoting with out having your services or products come off as hard-sell.
Should you‘re a B2C enterprise, merely embrace a few of your buyer’s finest quotes tied together with your finest worth merchandise. Should you’re a B2B enterprise, have a testimonial from essentially the most outstanding consumer in your profile.
Hedley & Bennett, a restaurant put on firm, options buyer critiques and testimonials on its homepage.
10. Embody a name to motion.
Whereas not necessary, I strongly counsel a name to motion as a result of it might probably solely assist. It could actually urge folks to ebook an appointment, make a purchase order, and so on.
Take into consideration what you need the readers to do after studying the profile — go to your department, take a look at your web site, or name you? Merely embrace it on the finish of your profile. This brings us to our final step.
Professional Tip: Should you’re utilizing our CMS, dropping in a personalised CTA is straightforward.
Get began with HubSpot’s CTA instrument.
11. Add your organization’s contact data.
Okay, so that you bared your organization‘s soul through your organization profile, and readers have extra enthusiasm for what you are promoting and wish to work with you — now what?
Effectively, the subsequent step could be to contact you, however they will’t do this in case your data is not simple to identify.
Embody in your profile all of the doable methods your prospects can attain you. This may increasingly embrace however just isn’t restricted to social media profiles, web sites, telephone numbers, fax, e-mail, and bodily handle.
Make sure that it is seen to anybody who reads your organization profile.
Firm Overview Template
Now that we now have gone by way of all the mandatory steps it’s essential to create an organization profile, it is time to put all that into motion. Right here is a straightforward firm overview template that may allow you to get began.
Our Story
[Company name] was based in [Year], and we now have completed a lot through the years. To create a world the place [ the solution your business solves] has all the time been our purpose.
Our Founder and CEO [Name] was impressed to begin this firm by [ one or two sources of inspiration].
At [Company Name], we encourage our neighborhood to [ a positive statement about your brand].
Meet our Group
[Photo] [Name] [Job Title]
[Photo] [Name] [Job Title]
[Photo] [Name] [Job Title]
Our Mission, Imaginative and prescient & Values
Mission
Our purpose is to offer our prospects with the perfect [ service or product] at the very best market value with out compromising high quality.
Imaginative and prescient
To be essentially the most dependable [ service or product] supplier and improve [what your product or service does].
Core values
[List your company’s core values]
What Our Prospects Are Saying
[Insert customer’s testimonials]
Contact Info
Location
Web site URL
Social Media Pages
Cell Quantity
Firm Profile Examples
1. Starbucks
Starbucks’ firm profile has all of it — its mission, background story, merchandise, retailer environment, and even folklore relating to the title. Better of all, they handle to tug off sounding real and grandiose.
I do not know many different espresso shops that would declare that their mission is “to encourage and nurture the human spirit.”
Starbucks’ firm profile is a unbelievable instance of a retailer with a typical family product: espresso. Starbucks managed to face out from the competitors by way of its mission and values.
2. Wales Bonner
If your organization has an thrilling and mental historical past, you may contemplate making a profile like Wales Bonner’s.
It begins with an impactful assertion:
“Wales Bonner proposes a definite notion of cultural luxurious that infuses European heritage with an Afro-Atlantic spirit. Launched by Grace Wales Bonner following her commencement from Central Saint Martins in 2014, the label is knowledgeable by broad cultural analysis and embraces a multiplicity of views.”
After sharing the model’s mental background, it describes the proprietor’s journey in constructing the corporate, ranging from when she was a university pupil, in addition to the accolades she has acquired by way of her ingenuity in design.
With a very good stability of picture and textual content, the timeline serves as a reminder of Wales Bonner’s stability and progress.
3. Diehl Group Architects
Have a look at Diehl Group Architects’ firm profile for each cleanliness and ease of use.
The online web page makes use of clickable bins to separate subjects, permitting customers to decide on which topic to study extra about. Moreover, the whole design mirrors the corporate‘s goal, together with the web page’s background, which shows a flooring plan.
4. Bloomberg
Shoppers use video as an integral a part of their journey with manufacturers, so that you may think about using a compelling video to convey your organization’s story as Bloomberg does in its firm profile.
Bloomberg‘s profile proves the corporate is aware of its viewers as a result of it gives fast statistics and hyperlinks to different website areas, comparable to Careers and Tech. Whereas different companies may do properly in offering a inventive, long-form story, Bloomberg’s typical demographic is probably going extra analytical.
5. Nike
You’ll be able to immediately perceive Nike’s two major functions — health, folks, and inclusion.
Whenever you land on its web site, you are greeted by a daring assertion: “Carry inspiration and innovation to each athlete* on this planet.”
The asterisk implies, “In case you have a physique, you might be an athlete.” As you scroll, you will see data on its inside variety and inclusion initiative, world neighborhood impression, and sustainable enterprise program, with little or no point out of its merchandise.
Nike’s firm profile portrays a bigger, grander imaginative and prescient, compelling an viewers to consider in its model earlier than buying a product.
6. Seattle Cider
Seattle Cider Firm‘s profile is minimal and engages viewers by way of compelling animations that display the corporate’s cider choice.
The web page flows seamlessly and supplies vital data relating to the product earlier than displaying the corporate’s mission and values.
This profile is a superb instance of an organization that understands its customers’ considerations (on this case, high quality elements) and addresses these points whereas nonetheless displaying character and aptitude.
7. Delta
Delta‘s web page is well-organized by subject and showcases the corporate’s values, together with efforts to have interaction with the neighborhood and promote sustainability.
It consists of transient meta-descriptions beneath every class, and the design permits customers to click on by way of to study extra. Delta’s firm profile is straightforward and uncluttered however consists of all the mandatory data to display its uniqueness.
8. Roam Loud
Roam Loud’s firm profile is a superb instance and inspiration for any model with a private story.
It’s easy but efficient, beginning with a pleasant greeting, “Hey there!” and ending with a listing of values. In between, the founder clearly states why she created her model and why its existence is essential to her and potential consumers.
9. MAD Architects
MAD Architects‘ firm profile is a superb instance of simplicity and informativeness.
The profile isn’t shy concerning the agency’s accomplishments and lets readers dive deeper into the agency’s exhibitions, lectures, awards, and publications, all seen on completely different tabs on the identical web page.
By leaning into a robust model voice and giving particulars about its service, prospects have the data they should determine for themselves.
If what you are promoting is a frontrunner in your subject, contemplate creating one just like MAD Architects.
10. Topicals
Topicals is a skincare firm that gives merchandise and schooling to assist folks goal and study flare-ups. It has a one-of-a-kind about us web page that’s interactive and supplies a enjoyable expertise for website guests.
Whenever you land on the web page, you instantly see a number of interactive playing cards, the primary of which describes its mission.
When you’re performed studying about its goal, you may study extra concerning the firm by clicking on the opposite playing cards or just deciding on the data that’s most related to your wants.
Examples of Firm Descriptions
Listed here are some examples of firm descriptions that improve their organizations’ firm profile.
1. HubSpot
On HubSpot‘s profile web page, you’ll discover a transient description of the corporate’s mission and what it does. In only a few phrases, HubSpot explains that the corporate’s purpose is to assist companies develop by way of its specialised inbound software program.
2. H&H Wealth
On the “Why Zaneilia” web page of its web site, the founding father of H&H Wealth briefly introduces what she believes in and encourages her prospects to stroll the journey along with her.
She additionally makes a promise to her shoppers, setting expectations and the tone for the service she’ll ship, serving to her and her enterprise come throughout as a accomplice relatively than a vendor.
3. Dope Espresso
Dope Espresso goals to bridge the hole between espresso, hip hop, and tradition to uplift the Black neighborhood. Its web site describes the corporate’s historical past and mission.
Nonetheless, a single line stands out as a robust and impactful description of its enterprise to take inspiration from: “We’re Dope Espresso Firm, and we’re altering the world one cup of espresso at a time.”
4. Authentique Company
Authentique Company supplies the right quantity of knowledge upfront to explain what it’s and its mission and values — leveraging the facility of id in model campaigns that replicate cultural identities relatively than erasing them.
I additionally love the use if the time period “code switching,” which is a time period ladies of shade like myself know too properly. This reveals Authentique Company understands and pertains to its viewers.
It’s an excellent instance of the best way to shortly and succinctly convey your message to website guests.
5. The Cru
The Cru is a service that connects members with like-minded ladies to gas private {and professional} progress. It makes use of an “Our Story” web page as an organization profile, the place the founder particulars how she fashioned the group and the way she owns “Cru” (a play on the phrase “crew”).
This abstract is a testomony to the worth of the service. The “letter from the founder” model additionally feels private and welcoming.
6. Carol H. Williams
Carol H. Williams, an promoting company, doesn’t have an “about” web page or a proper firm description. Nonetheless, it shows a snapshot of what the corporate is all about on its “Group” web page.
It emphasizes its core values and makes use of fashionable language (“#squadgoals”) to ascertain that it retains up with the present tendencies.
7. Cafe Con Libros
Cafe Con Libros doesn’t have an about us web page.
Nonetheless, it does have an organization description that clearly explains its mission and values in two brief sentences: “Cafe con Libros (espresso with books) is an Intersectional Feminist neighborhood bookstore and occasional store.
By way of our selection of books, programming, and nice espresso, we endeavor to create a vibrant neighborhood house the place everybody, particularly womxn-identified folx, really feel centered, affirmed, and celebrated.”
8. Customized Collaborative
Customized Collaborative helps no/low-income immigrant ladies construct entrepreneurship abilities that assist them achieve a sustainable trend.
Its About Us web page options important need-to-know data for anybody seeking to them for help, eager about donating to the trigger, or just seeking to study extra concerning the enterprise.
What’s an organization profile template?
An organization profile template is a pre-designed framework an organization can use to show essential data, comparable to the corporate title, brand, historical past, and mission assertion.
Customers can swap out texts and pictures to tailor the template to their model. Nonetheless, startups ought to be cautious about being overly reliant on templates.
You need your organization to face out amongst the competitors and in your firm profile to stick to your distinctive branding. So, for those who use a template, ensure you alter it sufficient to make it distinctive to your model.
Tips on how to Use a Firm Profile Template
I‘m a really thorough individual, so in fact, I’m going to go away you with some extra firm profile template concepts and the best way to use a template. Simply click on the hyperlink beneath and observe alongside for a breakdown of the completely different sections inside a profile.
Obtain These Templates for Free
Regardless of the template, make sure that your profile consists of the next:
- Firm title
- Established date
- Bodily handle per location
- Contact data
About Us / Our Story / Our Starting
On this a part of the corporate profile, you will have to incorporate a short introduction to your organization, together with the place, when, and by whom the corporate was based, the corporate‘s mission assertion, and/or the corporate’s imaginative and prescient and goal.
You do not essentially have to incorporate services or products on this part but, however focus in your greater that means and the way you stand out from opponents as an alternative. Inform your story in a compelling means.
For example, HubSpot begins its About Us part with, “Greater than ten years in the past, we had a imaginative and prescient — an inbound world.” HubSpot does not point out its merchandise till additional down the web page.
If you wish to add your organization historical past in a extra compact means, contemplate including an organization timeline like this one:
Our Mission / Values
Right here, it’s essential to say what your organization stands for on a bigger scale. You’ll be able to state your final purpose and your hopes in your services or products. Have a look at these inspiring firm imaginative and prescient and mission assertion examples for concepts. This is an instance:
Our Group
Present an image or transient paragraph describing your group. You’ll be able to concentrate on management or clarify your organization’s tradition. In the end, this part ought to assist customers perceive how your staff can uniquely serve them.
Our Product / Providers
Describe a high-level overview of what your product is and the way you hope it is going to positively impression the person’s life. You’ll be able to hyperlink to a Product web page if obligatory, so hold this part comparatively common.
Firm Profile Templates
1. Gold and White HubSpot Firm Profile Template
If you would like a clear firm profile with a pop of shade, this template is what you are on the lookout for. It is particularly acceptable in case your brand or firm colours already embrace gold.
2. Blue HubSpot Firm Profile Template
Perhaps you wish to hold issues easy and minimal with a darker blue hue and a heavier concentrate on imagery. In that case, take a look at this firm profile template, additionally out there from HubSpot.
3. Minimalist Geometric HubSpot Firm Profile Template
Are you a minimalist? Do you want rhombuses? If that’s the case, then you definitely’ll get pleasure from HubSpot’s minimalist, geometric firm profile template.
4. HubSpot Firm Profile Template 5
Cool colours, just like the blue-green shade featured within the template beneath, can encourage a relaxed vitality. So, this template is a superb selection if you’d like a chilled vitality related together with your firm.
5. Cream and Navy Blue HubSpot Firm Profile Template
I simply love a very good minimalist template with aesthetically pleasing shade pairings. I imply, who does not?
6. Know-how Firm Profile Template
This is not among the many templates we provide, however I nonetheless find it irresistible as a result of it is visually attention-grabbing with the gradient graphics within the background, and it consists of my favourite shade—purple.
7. Tangerine Firm Profile Template
This template has a extra eclectic shade palette however makes use of shapes and clean areas to maintain the template from showing too busy and distracting.
8. Colourful Firm Profile Template
If your organization is within the inventive trade and loves shade, then this template could possibly be an excellent illustration of what you are promoting.
9. Tiffany Startup Firm Profile Template
I like this template quite a bit as a result of the icons within the higher proper nook embrace hyperlinks to your organization’s social media. 
10. Blue and White Minimalist Firm Profile Template
Once more, you may’t go flawed with minimalism and a pop of impartial blues. Nonetheless, for those who don’t love shade and also you need one thing somewhat brighter, you may simply swap out the blue in your firm colours.
11. Yellow and Inexperienced Trendy Firm Profile Template
The checkerboard sample provides a pleasant flare that guides your eyes down the web page to the essential content material, comparable to your organization title and call data.
12. Orange White Trendy Firm Profile Template
Canva calls this orange and white, however that appears pink to me. Both means, the template supplies ample house in your brand, title, imagery, and knowledge.
Begin Your Firm Profile Immediately
And there you’ve gotten it — every thing it’s essential to find out about placing collectively an organization profile. Should you nonetheless want somewhat additional assist, remember to scroll up and click on on the hyperlinks to our templates.
Editor’s Observe: This put up was initially revealed in January 2019 however has been up to date for comprehensiveness.
